Social Media meta-analysis by @samanarama

Samantha Ledbetter served as Curator for the KB Fine Art Auction in December, 2014. She will spend her summer teaching advanced art & bookmaking to rural Mayan youth as a part of Camp Ko'ox. She will also pursue her own creative work. 

Samantha Ledbetter served as Curator for the KB Fine Art Auction in December, 2014. She will spend her summer teaching advanced art & bookmaking to rural Mayan youth as a part of Camp Ko'ox. She will also pursue her own creative work. 

Greetings followers of Ko'ox Boon! In preparation for KB summer camp 2015, I have been closely following all KB social media outlets. Posts grow in several varietals:

METHOD: Strap a go pro camera on to eleven year old Enrique, and give him ten minutes to take us to his favorite place in Yaxchachen centro.

ATTENTION: there are collection bins across the Millsaps College campus and in coffee shops in Fondren. Let's see who can gather the most art supplies and toothbrushes.

WATCH: your friends and professors try to pronounce "Ko'ox Boon" correctly on camera.

The short video of people pronouncing Ko'ox Boon and wondering if they were saying it correctly was charming. It did serve a practical purpose, though, reaching out to a nebulous audience in order to familiarize it with Ko'ox Boon. Viewers were left repeating the name to themselves, wondering just what Ko'ox Boon was trying to do.

Collection bins for art supplies and dental hygiene supplies spread KB's presence in our local community. The bins act as a visual clue. It easily says that Ko'ox Boon makes an art camp for children and it just so happens to encourage good health.

Enrique and the go pro is the most captivating aspect of the social media campaign. In a few minutes he pulls us through our screens and into his world. His landscape is vast, and it is beautiful. See the chickens? The murals? There is a moment when we have reached the first destination. He is showing us cows through a fence. Enrique gets off his bike, pauses to take the camera off of his body, and turns the lens toward his face. It is a long moment punctuated by the clumsy sound a microphone likes to make. Then we see Enrique smiling, asking, "isn't it beautiful?!"

Pictured outside of The Hatch in Midtown, Jackson, before her collaborative show, "Works in Retrograde." (November 2014)

Pictured outside of The Hatch in Midtown, Jackson, before her collaborative show, "Works in Retrograde." (November 2014)

It's the details that make Ko'ox Boon valuable to me. Your totally brilliant professor laughs at his pronunciation of "Ko'ox Boon." An ugly cardboard box covered in construction paper flags is asking you for art supplies in the coffee shop. For a moment you are right next to Enrique and you say, "Yes, the cows are beautiful."

I look up from these details and am back in my own world. I am learning that it is the expression of these details, these individual worlds that helps us grow, and Ko'ox Boon is facilitating that.

-Samanarama

Ko'ox Boon

Ko'ox Boon , Yaxhachén, Yuc.,